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SOCIAL MEDIA CONSULTING

With over 4 years of managing social accounts from restaurants to education, Visuals Regardless is well equipped to help you create the perfect video for your page, and understand what's working- and what's not. Below, you'll find real examples of social media posts and accounts with unique audiences. 

Need a few videos for your social media page? Want help understanding how to leverage your content to reach the most people, target your audience, and earn more engagement? I can help you create a few videos or consult with you about what you need. Here are two case studies of accounts that have improved after my management: 

The Viral Post: Trendy, but Unique

During five months with Gaul and Co. Restaurants, I ran 2 Meta (Facebook and Instagram). Here's what I learned:

Trendy content does well, but only if you tailor it to your audience. 

This trend of "things that just make sense" was huge on Instagram the summer this post came out. By recognizing the unique location, this post was well received with over 500 likes. 

During my time was the social media manger at Gaul and Co. Restaurant group I:

  • Increased engagement by up to +93%
    (engagement = likes, comments, shares, saves, and link clicks)

  • Expanded reach by up to +20%
    (reach = number of unique accounts who saw the content)

  • Generated 9k–9.6k views on multiple short-form videos
    (views = total plays across Reels and videos)

  • Produced highly shareable content, including:

    • 280+ shares on a single Reel

    • 800+ total Reel shares over a reporting period

  • Achieved steady organic follower growth across both locations​​​​​​​

A Global Audience: ROI through connection

Part of my role in marketing for Temple University's Global Engagement program, is managing two Meta (Facebook and Instagram) accounts emphasizing international student experiences.

 

For something as important as deciding where to get a degree across the world, success on social media isn't about going viral, but about trust.

 

With the dual goal of serving current international students while attracting prospective students abroad, I focus on authentic, student-driven content over trend-based growth.

Results (Early 2025–Present):

  • Steady growth in reach across current students and key target countries
    (reach = unique accounts who saw the content)

  • Organic content generated direct inquiries via DMs and strong current-student engagement

  • Insights from organic performance informed a Meta ad strategy, resulting in study-related leads

  • One Reel reached 5k+ users, primarily in a target country, and drove 9 new followers

  • Positive feedback from student focus groups citing improved representation on social media

Ready to level up your socials?

My usual consulting rate sits anywhere from $40-$80 /hr.

In this consulting session I offer:

  • A full SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)

  • A deep dive into audience analytics.

  • A tailor-made plan for your next two weeks of posting, providing visual examples. ​

If further training is needed I bill by the hour. The price is dependent on how many accounts and what the baseline you're starting with is on socials. I am well versed in Meta (Facebook & Instagram) as well as TikTok and YouTube. 

Get in touch

Connect with me on social media!

  • Instagram
  • LinkedIn
  • Youtube
  • Substack
  • Apple Music
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